Just the Facts
November 1, 2020
Volume 16, Issue 11, November 2020
Page(s): p. 2
Whether the motivation is to help patients achieve their best oral health and smiles, to be as successful as possible, or hopefully, both, dentists understand that maximizing case acceptance is critical. This month's cover story examines methods to increase case acceptance, particularly during COVID-19, but more importantly, it stresses the need for establishing trust in the dentist-patient relationship because trust is the foundation required for these methods to work.
In 34 years of practice, I've never set production goals, and each year, I outpace the previous one. The secret is that there is no secret. You don't need to sell dentistry; the opportunities are there for you to capitalize on by giving your patients what they need. If you always recommend the ideal treatment, explain all of the options and potential results, and let patients make the decisions without pressure, increased trust will follow along with increased case acceptance, ultimately benefiting both your patients and your bottom line.
Robert C. Margeas, DDS
Editor-in-Chief, Inside Dentistry
Private Practice, Des Moines, Iowa
Adjunct Professor
Department of Operative Dentistry
University of Iowa, Iowa City, Iowa
rmargeas_eic@aegiscomm.com
