Directa USA Focuses on Solutions
January 1, 2024
Volume 20, Issue 1, January 2024
Page(s): p. 14
Expect to see a lot from Directa USA this year. Having brought you products such as Orsing Hygoformic® saliva ejectors and accessories, the Ronvig Calaject™ CCLAD System, TrollDental TrollFoil, and ContacEZ® IPR Strips for years, Directa USA is focusing on a solutions-based approach for 2024, which brings together the various market-leading products that they offer under one trusted, proven umbrella. "We are now presenting who we are primarily through education and solutions-based procedures," says Directa USA's president Frank Cortes.
Kohler Instruments, a manufacturer based in Germany, was acquired by DDG in 2023, creating a partnership with Directa USA that will introduce a line of high-quality endodontic instruments in 2024. "The addition of the Kohler instruments to our product offerings will enhance our solutions-based educational approach for the endodontic market" says Cortes.
"The future is here, and we take the responsibility of having a cleaner planet very seriously," Cortes continues, explaining the company's initiatives to transition from oil-based plastics to bioplastics made from sugarcane and other environmentally friendly materials. Orsing, which was acquired by DDG in 2014, has already made that transition, and the rest of the group portfolio will follow. "It will take some time, but our mission and vision are extremely important for the future of the company and the future of the world," Cortes concludes.
"We want to create a dialogue and a platform for our customers to tell their peers about our products," says Hesse. The efficacy of these products will be communicated to dentists nationwide via the new website as well as through extensive marketing across various channels and education from key opinion leaders. In that vein, Directa USA will introduce ThePrimeClub USA, a group of renowned clinicians who will travel around the country lecturing about its products. "This will add significant hands-on and clinical awareness and tie all of our solutions together under Directa USA," says Hesse.
Of course, that is just one of the many ways that Directa USA plans to keep its message front and center for dentists in 2024. With so many innovative solutions and a more streamlined approach than ever, Directa USA's trajectory for growth is clear. "We will be present everywhere," Cortes says, "and we are not slowing down at all."
MANUFACTURER INFORMATION:
Directa USA
directausa.com • 800-537-8765
