The end of the year is upon us, and what a year it has been. Undoubtedly, economic factors made 2024 challenging for all dentists, but as we relax with family and friends during the holiday season, it's a good time to reflect back on what worked and what didn't and consider what we could do to improve our practices in the coming year. That's where Inside Dentistry's annual "Trends in Dentistry" article comes in. Each year, we conduct extensive surveys on many aspects of dental practice and present the data to our readers to help them keep their fingers on the pulse of what others are doing in the profession. As you'll learn in the article, many dentists are reevaluating their strategies for profitability and growth. Popular approaches include acquiring new technology, providing more flexible patient payment options, and increasing patient volume.
When you take on more complex dentistry, you aren't increasing your patient volume, you're increasing your volume per patient, and that leads to greater profits without burnout. If you want a more profitable practice, continue to invest in your education-it's money well spent!
Robert C. Margeas, DDS
Editor-in-Chief, Inside Dentistry
Private Practice, Des Moines, Iowa
Adjunct Professor • Department of Operative Dentistry
University of Iowa, Iowa City, Iowa
robert.margeas@conexiant.com
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