When Barry Trexler picks up his trumpet, he’s reminded of the need for discipline, intuition, and creativity that first drew him to music. Demonstrating those same qualities has shaped his journey through the financial services industry and into the heart of the dental world, where today, as president and CEO of Tua Financial, he’s helping dental practices thrive through smarter, faster, and more adaptive financial solutions.
Before leading Tua Financial, Trexler held pivotal roles across the banking and healthcare lending industries, including an early one with CareCredit and a later one serving on the executive team at DenMat. At DenMat, he helped drive commercial operations for a dental materials and laboratory services business that served more than 45,000 practices. According to Trexler, it was a role that deepened his appreciation for both the clinical and entrepreneurial sides of dentistry. “I’ve always been fascinated with what dentists do every day,” he says. “Clinically, their work as it relates to the oral-systemic connection has a major impact on overall health. But operationally, what they do is equally impressive. Dentists build incredible businesses with very little formal training in business administration. That kind of entrepreneurship really draws me in.”
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That respect for dental professionals fuels Trexler’s leadership at Tua Financial, a company that was founded to give practice owners greater control over both patient care and financial performance. Under Trexler’s watch, Tua has evolved into a comprehensive financial hub for dental practices. They offer two primary services: TuaPay, which is a patient financing platform, and TuaCommercial, which is a lending solution for equipment and more.
At its core, TuaPay is designed to help patients receive the care that they need through accessible, embedded patient financing. Trexler notes that practices using TuaPay typically see a 30% boost in treatment acceptance—a vital statistic as practices face rising pressure from shrinking operating margins. “Every patient needs care,” he says. “The question is how to make that care more accessible. TuaPay helps practices reach more patients and say yes more often.”
The TuaPay platform is already integrated with many major practice management software systems, including Curve Dental, Planet DDS, and Eaglesoft, and it is also embedded with merchant processors, such as Global Payments, making it easy to implement without disrupting existing workflows.
On the other side of the equation is TuaCommercial, which was launched in early 2025 to address a critical pain point in the industry: limited access to capital. With interest rates remaining high and banks tightening their lending criteria, Trexler saw an opportunity to offer a faster, more efficient alternative. “The lending cycles of traditional banks have become longer and more difficult,” he explains. “We’ve partnered with six lending sources to offer working capital lines, term loans for equipment, and even operating leases. That operating lease solution is especially exciting. It moves the expense from the balance sheet to the income statement, which gives practices greater flexibility.”
Tua’s commercial offerings are designed with speed in mind to allow practices to adopt new technology and equipment without months of waiting. “We’re helping dentists bring advanced care into their practices quickly,” Trexler says. “That’s a win for the provider and the patient.”
Looking ahead, Trexler is especially enthusiastic about a new program that Tua Financial is developing that lets practices share in the lending revenue they generate, turning financing into a new income stream. “Historically, dentists see the value in increased treatment acceptance, but the yield on the loans goes elsewhere,” he says. “We think they’ve earned the right to participate in that book. We’re working on solutions to make that happen.” Although the details are still in development, the idea reflects the broader theme of empowering dental professionals not only as caregivers but also as business owners and financial stakeholders.
Trexler is quick to point out that providing excellent clinical care is only half of the equation. “Efficient operation is the key,” he advises. “Protect your margins. Learn how your margins are being produced, what the levers are, and how to lean into the areas that are profitable.” In addition, with supply and labor costs continuing to climb, practices must become more strategic about their P&L sheets—something that Tua Financial is well-equipped to support. “We know how to run a P&L very well,” Trexler says. “And we’re here to help practice owners do the same.”
Behind all of the technology and financing solutions at Tua Financial lies a deeper value that Trexler emphasizes again and again: relationships. “This is a relationship business,” he says. “Yes, we’re experts in technology. But we also invest in people who care—people who are smart, passionate, high-integrity, and compassionate for our customers. That’s who we hire, and that’s the culture that we live.”
It’s a sentiment that echoes both Trexler’s business philosophy and his musical roots. In business, as in jazz, success depends not only on individual performance but on listening, adapting, and harmonizing with others. And under Trexler’s leadership, Tua Financial is helping dentists find their rhythm, delivering excellent care while running stronger, more profitable businesses.
KEY TAKEAWAYS
• TuaPay is a patient financing platform that is integrated with many major practice management software systems.
• Practices using TuaPay typically see a 30% boost in treatment acceptance—a vital statistic as practices face shrinking operating margins.
• TuaCommercial is a lending solution that offers working capital lines, term loans for equipment, and even operating leases.
• A new program that Tua Financial is developing will let practices share in the lending revenue that they generate.
CONTACT information Tua Financial • tuafinancial.com • 833-882-5636
Figures and Images
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Barry Trexler
