Children’s oral health company Willo has released a new, first-of-its-kind automatic toothbrush called BrushBot™, according to an October 7, 2025, press release from the company. Designed specifically for kids ages 5 to 13, BrushBot incorporates Willo’s groundbreaking automatic technology into a handheld, easy-to-use format that kids can use at home or on the go to experience an effective, dentist-approved brushing routine.
BrushBot™, which is the ultimate evolution of Willo’s lineup, was developed in collaboration with pediatric dentists, oral health engineers, and real families. It represents a complete reinvention of how kids brush their teeth. BrushBot makes brushing easier and more fun, while delivering results that parents and dentists can trust.
Like Willo’s AutoFlo+, BrushBot™ features the company’s patented OptiClean® brush head. At the push of a button, it glides with robotic precision to mimic the dentist-recommended technique. In addition, the BrushBot incorporates Smart Sensors that guide hand placement to ensure the most effective clean, and it is supported by an app that leads children through a full 2-minute brushing session while providieng real-time feedback.
“Willo is the only kids’ toothbrush that addresses all three key problems we see in pediatric dentistry: correct bristle angle to reach along the gumline, consistent brushing motion to ensure effective plaque removal and brushing for the full two minutes,” said Dr. Joel Berg, DDS, MS, Willo’s Chief Dental Officer. “BrushBot delivers consistent, effective brushing at home, improving oral hygiene between visits and reducing the risks of cavities. There are no missed spots, just a thorough, effective clean, every time.”
Kids love BrushBot because its operation is effortless, and parents love it because it delivers clinically proven performance. It has been shown to remove 7x more plaque than a manual toothbrush while ensuring proper bristle angle, consistent motion, and full brushing time. In addition, BrushBot features a compact footprint, so it fits neatly into shared bathrooms and can be easily transported for vacations or sleepovers. It’s fast charging, has a long battery life, and is easy to clean, so it’s ideal for busy families on the go. For parents seeking additional enamel-strengthening protection to complete their children’s oral care routines, BrushBot can be paired with Willo’s new dentist-recommended fluoride toothpaste.
“Willo’s dedicated team of engineers, designers, and dental health professionals work together to ensure every child has a stress-free, independent, and engaging brushing experience,” said David Fox, CEO, Willo. “We’re excited to build on the success of the AutoFlo+ by adding BrushBot™ to our growing lineup of automatic oral care solutions to help children build lifelong oral care habits.”
BrushBot™ is available for pre-order on Willo.com and will be available on Amazon in November 2025.
