GuruNanda has introduced three oral care products spanning whitening and sensitivity-focused formulations, including Sensitive Whitening Strips, Sensitive Toothpaste, and Hydroxyapatite & Neem Whitening Toothpaste. The products incorporate ingredients such as hydrogen peroxide, coconut oil, hydroxyapatite, potassium nitrate, neem, and selected essential oils, and are positioned for at-home use.
Sensitive Whitening Strips are designed for at-home application and use hydrogen peroxide and coconut oil. The strips are applied once daily for 30 minutes over a nine-treatment period. Dry strip technology is used to support adhesion during use.
Sensitive Toothpaste is a fluoride-free formulation containing hydroxyapatite, white turmeric, and 5% potassium nitrate. Hydroxyapatite is a mineral form of calcium associated with enamel structure. The formulation also includes a mint and clove flavor profile with essential oils. The product is intended for regular use to help reduce sensitivity associated with heat, cold, acids, and sweets.
Hydroxyapatite & Neem Whitening Toothpaste is also fluoride-free and includes hydroxyapatite and neem, along with vitamins D3, K2, and E. The formulation does not include sodium lauryl sulfate. The toothpaste is described as supporting enamel strengthening and plaque removal, and includes flavoring elements such as coconut, mint, jasmine, and cardamom.
All three products are developed by GuruNanda, based in Buena Park, California, an oral care manufacturer that describes its approach as combining Eastern and Western health philosophies with a focus on prevention and ingredient sourcing practices.
More information is available at www.GuruNanda.com.