Personify Group announced the launch of the Trade Show ROI Guide and Trade Show ROI Calculator for dental manufacturers, technology companies, and service providers, according to a press release. The resources introduce the company's ShowFlow system, which connects marketing activities before events with booth engagement and subsequent sales follow-up.
The ShowFlow system consists of 3 stages: Attract, Engage, and Convert. These stages focus on identifying prospective customers before an event, providing relevant information during booth interactions, and conducting follow-up activities to develop sales opportunities.
The downloadable guide provides information to support trade show planning and expenditure assessments. The accompanying calculator allows exhibitors to enter event-related costs and sales funnel assumptions, compare their current strategies with adjustable ShowFlow scenarios, and estimate potential financial outcomes.
The calculator incorporates expenses associated with booth space, graphics, travel, shipping, and marketing. Users can adjust assumptions about qualified conversations and conversion rates to estimate revenue and gross-profit ROI. The calculator also supports planning based on specified revenue goals.
ShowFlow scenarios include estimated program costs. According to the company, the resulting projections are intended for planning purposes and do not represent guaranteed financial outcomes.
The resources are also intended to help exhibitors assess how initial customer interactions translate into subsequent sales opportunities. Companies can use the information to inform ShowFlow strategy sessions based on specific events, product categories, and sales processes.
The guide and calculator are available through Personify Group's website, where companies can also obtain information about the ShowFlow program and submit inquiries about their results or program planning.
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