Cellerant Adds New Team Member to Support Rapid Growth

Cellerant Consulting Group announces that Lauren Burns, formerly an editor for several major dental industry publications, has joined the company in the role of Executive Consultant and Best of Class Program Director. “Since launching Cellerant just over three years ago, we have enjoyed significant growth in our client base as well as in our range and sophistication of services,” said Dr. Lou Shuman, Cellerant founder and CEO. “Lauren’s dental industry experience as an editor, writer, and expert in digital content creation makes her an ideal fit for Cellerant and its clients.”
In her previous positions at PennWell, publisher of Dental Economics, RDH, and DentistryIQ, Lauren led initiatives to add digital platforms to complement the company’s traditional print portfolio. She transitioned the publication formerly known as Proofs from print to digital and facilitated its rebranding to Apex360.
“In addition to accelerating growth for existing companies of all sizes, Cellerant occupies a unique space in dentistry by providing strategic development and hands-on implementation support to innovative companies attempting to navigate entry into the dental community,” Dr. Shuman said. “Not only has our client list expanded dramatically, but our reach is now global, with clients from the US, England, Turkey, India, and Israel. The need to expand the resources for our clients has become clear and Lauren is a tremendous addition to our team.”
About Cellerant Consulting Group
Founded and led by CEO Lou Shuman, DMD, CAGS Cellerant provides strategic dental market insights, clinical expertise, and implementation resources to accelerate growth for client dental companies. Cellerant services include product development, accelerated market awareness due to intimate relationships with the media community, new concept incubation, clinical product evaluation, manufacturing, seed funding, continuing education program development and CE sponsorship, 510k support, strategic branding and marketing, corporate social media, website development and online marketing resources, lead generation and dental media relations management. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network. Chief development officers that manage the clinical aspects of Cellerant include Dr. Chris Salierno, Dr. Marty Jablow, Dr. John Flucke, and Dr. Paul Feuerstein.
About the Cellerant Best of Class Technology Award
Since the inaugural presentation in 2009, the “Best of Class” Technology Awards have grown to occupy a unique space in dentistry by creating awareness in the community of manufacturers that are driving the discussion on how practices will operate now and in the future. The selection process relies on an expert panel of dentists recognized as thought leaders and educators, which includes Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Pam Maragliano-Muniz, Dr. Chris Salierno, and Dr. Lou Shuman. Over the course of each year, the panel members seek out and conduct research on potentially practice-changing technologies, with official deliberations beginning at the Chicago Midwinter Meeting and final selection concluding in May. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted rigorously and managed on an unbiased not-for-profit basis. For more information on the Cellerant Best of Class Technology Awards go to www.cellerantconsulting.com/BestofClass.