Oral-B and Crest have launched a collection of limited-edition oral care products featuring seven NFL teams as part of the brands' partnership with the league. The officially licensed products feature the Philadelphia Eagles, Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, Tampa Bay Buccaneers, Atlanta Falcons, and Carolina Panthers. Products are available at select retailers nationwide.
The collection includes Oral-B iO Series 2 electric toothbrushes and manual toothbrushes with team-inspired handle designs. The iO Series 2 features the brand’s round brush head. Crest 3DWhite Toothpaste is being offered in packaging representing the same seven teams, while limited-edition NFL-branded bottles of Crest All Day Clean Breath mouthwash are also available. Oral-B Glide Floss Picks are included in the brands’ NFL campaign.
“From the stands to the living room, football is a game that brings out big reactions and even bigger smiles, making it a natural space for Oral-B and Crest to connect with fans,” said Benjamin Binot, global oral care president, Procter & Gamble. “With our lineup of limited-edition oral care products, we’re creating new ways to engage fans and help people build healthy oral care habits. As America’s leading oral care brands, Crest and Oral-B are proud to be the Official Toothpaste, Toothbrush, Floss and Rinse of the NFL.”
The brands are also working with NFL players, former players, and fans to promote the collection during the 2026 season. Participants include Jake Ferguson and Haley Cavinder for the Dallas Cowboys, Dallas Goedert for the Philadelphia Eagles, Jamaal Charles for the Kansas City Chiefs, Sydney Warner for the San Francisco 49ers, Kenneth Gainwell for the Tampa Bay Buccaneers, Zachariah Branch for the Atlanta Falcons, and Jonathan Stewart for the Carolina Panthers.
“As a player, so much of what we do comes down to the routines we build every day, and that same mindset applies to how I take care of myself off the field,” said Dallas Goedert, Philadelphia Eagles tight end. “I’m proud to work with Crest and Oral-B to bring together two things I’m passionate about: taking care of my oral health and in turn my overall health and representing the game I love by giving fans a fun way to bring that team pride into their own daily routines.”
“I’ve always loved the energy that comes with football season, and as an athlete myself, I know how much the little things you do every day can impact how you feel and show up,” said Haley Cavinder, sports personality and Dallas Cowboys superfan. “Taking care of my teeth and smile has always been part of that routine, so partnering with Crest and Oral-B is such a fun way to bring those two sides of my life together. I love that fans can now bring their team pride into something they do every single day and feel confident showing off their smile all season long.”
“Oral-B, Crest and the NFL all understand the value of consistency, whether it's on the field or in everyday routines,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “These special edition products will deepen the connection between fans and brands they know and trust.”
Oral-B and Crest are the NFL’s official toothbrush, toothpaste, floss, and mouthwash partners.
