Orascoptic’s EyeZoom™ Recognized as a 2019 Best of Class Technology Award Winner

Orascoptic, the dental industry’s leading provider of dental loupes and headlights, has been selected as a 2019 Cellerant Best of Class Technology Award recipient. 2019 makes the third year that EyeZoom has been selected for this award.
“We are entering a new era in dentistry — one that will change how we diagnose, treat, and manage our patients and practices," said Dr. Lou Shuman, CEO of Cellerant and founder of the Best of Class Technology Awards. "This was a breakthrough year in product and services technologies. The panel spent hundreds of hours in close discussion reviewing and analyzing the corporate landscape. Pay close attention to our winners as they are truly leading the way to provide you what is best in today's contemporary practice.”
EyeZoom, the first loupe to feature variable magnification, is like owning three loupes in one. Clinicians can easily switch between 3x, 4x, or 5x magnification, making this loupe ideal for transitioning between procedures that involve varying degrees of detail. “To have one of our flagship products continuously recognized for its innovative qualities by such a prestigious clinical team is equal parts inspiring and validating, said Drew Weightman, General Manager at Orascoptic. “It means this loupe, which our R&D teams worked so diligently to develop, is delivering on our goal of superior visualization and ergonomic benefits for leading clinicians. EyeZoom’s designation as Best of Class Technology serves as a source of motivation to continue in our journey of breakthrough innovation to transform the clinical visualization category.”
“Our goal is to help the doctor make the best decisions for their office which, in the end, benefits the patients that we all serve,” said John Flucke, DDS, Best of Class panel member. “I’m honored to be able to help my peers with the decision-making process and helping them wade through the plethora of high-tech products that can change offices and lives for the better.”
The 2019 Cellerant Best of Class Technology Award is selected by a panel of the most prominent technology leaders in dentistry: Paul Feuerstein, DMD, technology editor for Dentistry Today, John Flucke, DDS, technology editor for Dental Products Report, Marty Jablow, DMD, known as America’s technology coach, Pamela Maragliano-Muniz, DMD, editor-in-chief of Inside Dental Hygiene, Chris Salierno, DDS, editor-in-chief of Dental Economics, and Lou Shuman, DMD, CAGS, founder and creator of the Best of Class Technology Award.
“At Orascoptic, our most important report card is peer recommendation and word of mouth from wowed clinicians. We are honored that EyeZoom has once again been recognized by such a distinguished and respected panel of industry experts,” said Drew Weightman. 
About Orascoptic 
Each Orascoptic loupe is custom-made with meticulous precision at our headquarters in Madison Wisconsin, built to the unique facial geometry of the individual clinician. With high quality optical materials and design we are able to deliver excellent visual resolution and light transmission edge-to-edge across the viewing field. Combined with our innovations in integrated lighting, high-color-rendering illumination and adjustable magnification we are proud to offer a portfolio of products that unlock superior visualization for our clinical customers.
We remain steadfastly committed to investing in innovation to advance the leading edge of design in the field of surgical loupes and headlights. 
About the Cellerant Best of Class Technology Award
Since the inaugural presentation in 2009, the Best of Class Technology Awards have grown to occupy a unique space in dentistry by creating awareness in the community of manufacturers that are driving the discussion as to how practices will operate now and in the future.
The selection process relies on an expert panel of dentists recognized as thought leaders and educators. It includes Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Pamela Maragliano-Muniz, Dr. Chris Salierno, and Dr. Lou Shuman. Over the course of each year, the panel members seek out and conduct research on potentially practice-changing technologies, with deliberations on nominees and final voting taking place in February. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted and managed on a not-for-profit basis.
For more information on the Cellerant Best of Class Awards and the 2019 Award Winners, go to cellerantconsulting.com/bestofclass.
About Cellerant Consulting Group
Founded and led by CEO Dr. Lou Shuman, DMD, CAGS, Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, content marketing and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network.