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KEY TAKEAWAYS:
Think about all of the regular patients at your practice—each one of these patients has the ability to refer your practice to a family member or friend. Therefore, you should actively seek referrals from these patients instead of waiting for them to think of it on their own.
- Every patient provides the opportunity for referrals
- Your staff is a key component to acquiring and keeping patients
- A patient-centered practice will not only allow you to reach current patients, but also allows you to leverage your practice and expand your reach
Each of these steps incorporates one pivotal element—listening to your patients. You can learn a lot about someone in one conversation. Ask about their work, social activities, etc. Pay attention to the answers, and take note of those who have large “spheres of influence.” Commit to organizing your practice, your staff, and yourself to convert those potential patients into scheduled, new patients.
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