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KEY TAKEAWAYS:
- The number of patients who say they are completely satisfied with their dentist is only 40%.
- Of the 33% of patients who are thinking about leaving, many stated they were unsatisfied with service and experience, rather than quality of care.
- There are some patient satisfaction issues that start with boomers and become more critical as the generations get younger.
The primary marketing question for dental practices is: Should you spend increasing amounts of money trying to recruit new patients—when perhaps you should be more focused on retaining patients and increasing loyalty?
Patient retention matters. New research and insight on experiences that are impacting patient satisfaction, clarify why patients might choose to leave practices. With facts in hand, you can begin to increase the loyalty among your patients today by understanding what they want—and addressing their needs.
This eBook details the results of a patient satisfaction survey, and what these responses mean for your practice. The survey data clearly show where to begin developing a successful patient retention plan. By providing these options, practices can tailor and improve the patient experience.
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