Promote. Increase Sales. Repeat. 3 Easy Steps to a Successful Marketing Plan.

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KEY TAKEAWAYS:

• Staying on top of your strategy by tracking campaign results
• Engaging your team by recording and analyzing patient calls
• Using data to determine the demographics, design, and timing for your campaigns

Dentistry is a competitive field, and no one can deny that marketing your practice has become part of what you need to do—whether you want to or not, and whether you know how to or not.

Direct mail is still an essential piece of dental marketing, and (after referrals) the most effective traditional means of attracting new patients. In this practice management eBook, Dr. Oakley explains how campaign results and patient calls can be recorded, tracked, and analyzed in a way that’s easy to access and lets you know exactly what results you’re getting.

What does your practice expect from a marketing partner? The bottom line is that you’re getting new patients and seeing results. And the key is the ability to make the most of your resources by accessing market intelligence to remove the guesswork from your marketing.

About the Author

C. Ryan Oakley, DDS, FAGD, earned his Bachelor’s degree in Economics from Baylor University in 2000 before completing his Doctorate in Dental Science from University of Texas Houston Dental Branch. He joined Spring Creek Dentistry in 2005 and provides comprehensive preventive, restorative, cosmetic, orthodontic, and implant dentistry for families in the Houston area. The practice currently consists of 4 doctors, 18 staff members, and 7 hygienists in a single location.